I have been recommended by both Jennie & Doris at the YCN now to look at the work of Hattie Newman, Hattie is fairly new on the scene and was part of the introducing of new talent done at Pick Me Up in London this year. Like me, she works with paper to create 2D sets, hers are on a much larger scale and definitely something i aspire to. Her work starts out as a series of sketches, whereas mine lately has been starting out as brainstorming concepts and then making verious ones and testing them in the studio. I think if i were making larger scale sets/ scenes it would make more sense to work in Hatties method of predesign, but i imagine this would be less experimental.
Hattie Newman is a set designer and imagemaker based in London, producing work for various clients including Royal Mail, Cadbury, Sony, Louis Vuitton, NSPCC, Honda, GAP, Conde Nast, GQ, The Times and The Guardian.
Hatties work is both contemporary and has an element of kitsch to it, i particularly like her colour schemes and she has even animated some of her sets on her portfolio website which look fantastic!
Hattie Newman is a London-based designer and image maker who combines both two and three dimensional design elements to create fascinating worlds using paper and card. As a child, Hattie was obsessed with drawing towns and villages, making cities out of LEGO, and wanted to be an architect. When studying at the University of West England, in Bristol, she started using paper and card because she was interested in bringing her 2D illustrations to life physically. She found paper and card was the cheapest way to do this. She initially experimented with stop-motion animation which led her to make 3D puppets and sets out of paper and cardboard.
After graduating in 2008, she moved to London to start work with a studio that creates exciting sets and window displays. Six months later, after saving up enough money, she set up her own studio in Stoke Newington. Hattie Newman, a first class degree holder in Illustration, now works for clients including Royal Mail, Cadbury, Sony, Louis Vuitton, NSPCC, Honda, GAP, Conde Nast, GQ, The Times and more.
It’s great to see these progress images of her work, and also to see the scale that she works at and this definitely reinforces the need for a photographic studio to get the best from 3D work that need photographing. I have recently emailed her asking if i could interview her about her practice! but she has lots of big clients so i am not expecting a reply very quickly or at all , she is currently working on a cadbury campaign!